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Young Black African American male playing a video game and experiencing in-game advertising
July 16, 2024

Leveraging Esports and In-Game Advertising for Brand Engagement

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Joyful Black woman with curly hair pulled up into a high bun smiling while holding a fresh cup of coffee
March 22, 2024

Tips to Harness Social Media for Positive Impact

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Fit Black man wearing headphones stands on top of a mountain breathing in fresh air
March 14, 2024

Why Cause Marketing Works for Targeting Gen Z

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Two multicultural women wearing baby pink outfits sitting in front of a pink backdrop celebrating Women's History Month
March 6, 2024

How Brands Can Honor Women’s History Month

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Beautiful Black woman wearing a fro being highlighted in a Black History Month campaign
February 27, 2024

The Art of Producing Impactful Black History Month Campaigns

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African American football player dressed in full uniform holding football in front of a black backdrop with smoke rising from the ground.
February 13, 2024

Diversity’s Impact on Super Bowl Advertising

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Gen Z woman of color with braids and wearing a white top creating user generated content on behalf of a brand
February 8, 2024

How to Inspire Brand Advocacy Through Brand Ambassador Programs

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The fist of an African American male set in front of a red, yellow, and green flag
January 31, 2024

Celebrating with Integrity: How Brands Can Honor Black History Month

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Black millennial man watching social media videos on his smart phone
December 15, 2023

Visual-First Strategy: A Blueprint for Maximizing Social Media Engagement

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A group of diverse millennials are grouped together watching engaging content on one of their cellphones
December 1, 2023

Social Media Mastery: Navigating Cultural Trends

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An AfroTech attendee engaging with a sponsor's branded activation
November 10, 2023

Connecting Innovation and Impact: AfroTech Conference 2023 Sponsorships

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Female content creator working on a new video
August 15, 2023

Elevating Black Artistry: Celebrating Black Creatives in Advertising and Media

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Frustrated Black business man in purple button-up t-shirt holding his head in anguish in front of his computer screen in his home office due to brand safety bias.
August 8, 2023

Outdated Algorithms Equals Diminished Visibility in The Struggle for Equity in Ad Placements

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A still shot of Issa Rae as "President Barbie" alongside other cast members of the Barbie movie
August 4, 2023

How the Barbie Movie Redefined Brand Collaborations for Black Audiences

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A group of diverse business people sitting at a boardroom table
July 25, 2023

Blavity Inc.’s Journey Driving Brand Innovation as a Diverse Supplier

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Diverse group of men and women standing together in front of a white background
July 24, 2023

Genuine Diversity in Advertising Creates Lasting Brand Impact

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Black camera man on a set standing behind a camera on a tripod
June 8, 2023

The Cultural Significance of Supporting Black-Owned Media

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Happy black woman with brown curly hair holding shopping bags
May 17, 2023

The Power of the Black Community: How Brands Can Tap Into $1.4 Trillion in Buying Power

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