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Gen Alpha teen male playing with basketball sold to him through an effective back to school ecommerce strategy
August 8, 2024

Supercharge Your Back-to-School Marketing with These Powerful E-commerce Strategies

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A multicultural TikTok influencer dressed in bright purple jacket and bright orange floral print pants showcasing a cultural trend
April 16, 2024

TikTok’s Impact on Artistic Expression

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Gen Z woman of color with braids and wearing a white top creating user generated content on behalf of a brand
February 8, 2024

How to Inspire Brand Advocacy Through Brand Ambassador Programs

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A group of multicultural Gen Z protestors holding signs and speaking out against injustice
January 24, 2024

Engaging Gen Z: How You Can Authentically Connect through Social Justice and Brand Activism

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2 Black teens sitting on the couch playing video games
January 12, 2024

In-Game Advertising: Engaging Gen Z via Esports and the Gaming World

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