The Power of Personalization: How AI is Transforming Customer Engagement and Driving Sales

As technology continues to evolve, brand leaders must adapt to stay relevant to their customers. While there are several key areas in business...

The Power of the Black Community: How Brands Can Tap Into $1.4 Trillion in Buying Power

In recent years, the buying power of the Black community has risen significantly. According to a 2020 report via CNBC, Black buying power...

How Blavity Inc. is Shaping the Future of Multicultural Advertising

Blavity Inc. presented at the 2023 IAB NewFronts, offering insight into our expanding suite of brands and how we are scaling our network...

The Rise of Black Pride: 5 Strategies Brands Must Embrace to Authentically Reach Black Consumers

Black culture is undeniably the heart and soul of modern-day America. From music and fashion to language and art, Black culture has always...