Amplifying Public Health Messaging on Social Media

BIPOC influencer setting up camera to create public health messaging content

Social media influencers, particularly from BIPOC communities, are pivotal in driving public health messaging on platforms like TikTok and Instagram. As we commemorate World Health Day, we recognize how influencers play a crucial role in raising awareness and advocating for positive health behaviors, reaching diverse audiences, and amplifying important health messages. 

In a hurry? Here are the key points:

  • Influencers wield significant power in shaping public attitudes and behaviors towards health.
  • Businesses are increasingly recognizing the value of partnering with influencers for public health campaigns.
  • Examples like Cardi B, Kevin Curry, and Dr. Kizzmekia Corbett showcase influencers’ impactful advocacy efforts in health messaging.
  • By harnessing the power of social media influencers, public health organizations can effectively raise awareness and improve health outcomes.

Firstly, there’s no denying that in our modern society, where trends are fleeting and attention spans are non-existent, social media platforms have become powerful tools for disseminating information and shaping public opinion. One area where this influence is particularly evident is in public health messaging. As a result, many influencers from BIPOC communities have emerged as key advocates for health-related issues. They began and continue using platforms like TikTok and Instagram to reach diverse audiences and promote positive health behaviors. 

To commemorate World Health Day, it’s due we recognize the role of influencers in driving public health awareness and education.

Influencers as Health Advocates

Accordingly, influencers wield significant influence over their followers, making them ideal advocates for public health messaging. By leveraging their platforms, they can amplify important health messages and engage audiences in meaningful conversations about wellness and disease prevention. 

Moreover, with social media increasingly enhancing businesses’ capabilities in product sales and audience targeting, partnering with influencers is gaining momentum. A recent Forbes article revealed that 92% of brands plan to boost their investment in influencer marketing this year. 

Influencers are pivotal in various health-related endeavors. This includes promoting vaccination campaigns, advocating healthy lifestyles, and dispelling health myths. As a result, businesses acknowledging this impact increasingly collaborate with them to shape public attitudes and behaviors, aligning with their initiative goals.

Examples of Influencers Driving Public Health Messaging:

Influencers and celebrities leverage their platforms to champion public health causes, advocating for wellness and disease prevention. Through their influential presence on platforms like Instagram, Twitter, and TikTok, they engage with millions and drive meaningful conversations around important health topics. 

On average, these influencers garner tens of thousands to millions of likes and comments per post. Their reach reflects the significant impact of their advocacy efforts. This impactful group of social media changemakers includes:

Cardi B


Cardi B, known for her candid and outspoken nature, frequently uses her Instagram profile to advocate for public health issues. In one notable instance, she posted about the importance of wearing masks during the COVID-19 pandemic. She further urged her followers to take precautions to prevent the spread of the virus.

Kevin Curry (@fitmencook)


As the founder of FitMenCook, Kevin Curry is on a mission to inspire healthy eating and lifestyle habits among his followers. Through his vibrant recipe videos and motivational posts, Curry encourages his audience to prioritize nutrition, exercise, and self-care. By sharing practical tips and meal prep ideas, Curry demonstrates how small changes in diet and lifestyle can significantly impact overall health and well-being.

Dr. Kizzmekia Corbett

Black female immunoligist Dr. Kizzmekia Corbett wearing grey suit jacket and smiling for public health messaging

Dr. Kizzmekia Corbett, a viral immunologist and key figure in developing the Moderna COVID-19 vaccine, utilizes X (fka Twitter) to share accurate and timely information about vaccine efficacy, safety, and distribution. Her tweets provide valuable insights into the science behind vaccination and help combat misinformation.

The Impact of Influencers on Public Health:

Influencers can reach millions of people with just a single post, making them valuable allies in public health campaigns. By partnering with influencers, health organizations and government agencies can tap into existing social networks and leverage the trust and credibility that influencers have built with their followers. 

Equally, influencers from diverse backgrounds can help address health disparities and reach communities that may be underserved or underrepresented in traditional health communication channels.

Influencers offer a unique opportunity to engage with diverse audiences and drive meaningful behavior change as we navigate the complexities of promoting public health in an increasingly digital world. By harnessing the power of social media and collaborating with influencers, public health organizations can amplify their messages, raise awareness about pressing health issues, and ultimately improve the health and well-being of communities worldwide. 

On World Health Day and beyond, let’s recognize and celebrate the invaluable contributions of influencers as health advocates.

Contact us today to learn how we can assist you in creating an impactful public health messaging campaign that leverages the power of influencers.