Home & Texture, one of the newest additions to Blavity Inc.’s suite of brands, marks its first anniversary. Today, we celebrate the brand as the go-to destination for inspiring spaces that embrace modern home design from the BIPOC point of view.
Filling the Gap
Launched with a clear mission, Home & Texture addresses the historically underserved Black and multicultural consumer segment in the home improvement category. A category that observed a remarkable 60% growth in the US in 2022.
As a natural extension of Blavity Inc.’s commitment, Home & Texture fills a crucial gap by providing relevant home buying, decorating, and DIY content specifically tailored for current and future Black and Brown homeowners, real estate agents, and interior designers. The brand covers essential aspects of homeownership specific to the unique needs and interests of our community, including:
- Buying
- Finance
- Maintenance
- Insurance
- Housing market trends
Celebrating Black Perspectives
Home & Texture’s content offerings include organization, decoration, and DIY projects. Additionally, the site provides tips, products, and insights to beautify and enhance homes.
If its wide array of content offerings isn’t enough to showcase its value, Home & Texture goes beyond traditional storytelling by curating shoppable content and design ideas exclusively from Black-owned and founded companies and professionals. It offers a truly unique perspective in the home improvement space.
One of the highlights of Home & Texture’s first year has been its original social series, “Home & Texture: House Tours.” This series takes viewers on a visual journey through some of the most stunning and sophisticated homes. Homes that amplify the beauty of Black and multicultural design. The first two seasons featured artists and designers in Memphis and South Central LA.
Multicultural Homeowner Trends
Reflecting on Home & Texture’s impact in 2023, we identified a high demand for design inspiration and products related to the kitchen and bedroom. These spaces are also where homeowners spend the majority of their time and create the most resale value.
Moreover, our fans expressed a desire for home decor designed by Black and African diaspora creatives. Paying homage to their rich culture had more meaning. Other strong interests identified include topics such as grants and appraisals. Other insights specifically addressing the needs of Black and multicultural homeowners were also seen as important to our community.
As we celebrate the first anniversary of Home & Texture, we look forward to continuing our mission of providing resources and stories that celebrate, inspire, and uplift our community in the realm of home and living.
Looking for More?
If you would like to partner with Home & Texture or one of our other brands, we’d love to hear from you. Stay tuned for more exciting content and innovations from Home & Texture in 2024!