How Brands Can Honor Women’s History Month

Two multicultural women wearing baby pink outfits sitting in front of a pink backdrop celebrating Women's History Month

In celebrating Women’s History Month, brands must approach initiatives with authenticity, sensitivity, and inclusivity, genuinely uplifting and empowering women in all their diversity. By centering women’s voices and experiences, brands can drive positive social impact and contribute to a more inclusive and equitable future. Keep reading to learn how you can approach Women’s History Month in a way that drives business objectives and positively impacts your audience. 

In a hurry? Here are the key points:

  • Empower Campaigns That Inspire Change: Dove’s “Reverse Selfie” campaign exemplifies the successful empowerment of women. It promotes self-confidence and body positivity by addressing social media’s impact on self-perception.
  • Celebrate Female Trailblazers: Nike’s “Dream Crazier” campaign showcases female athletes defying stereotypes, inspiring viewers to pursue their dreams fearlessly while staying true to the brand’s identity.
  • Address Women’s Issues: Always’ “Like a Girl” campaign challenges stereotypes, sparking conversations about gender equality and empowering girls and women, highlighting the impact of gender-based language on self-esteem.
  • Celebrate Women’s Excellence: Beyond target demographics, brands can celebrate women within their organizations and communities, fostering empowerment and belonging while enhancing brand reputation and loyalty.
  • Initiatives for Women’s Support: Establish mentorship programs, diversity training, flexible work policies, and support for women-owned businesses to show up for women in organizations and communities.

Women’s voices should continue to be amplified. Women’s History Month stands as a poignant reminder of the countless contributions women have made throughout history. It’s a time to celebrate their achievements, acknowledge their resilience, and honor the progress they’ve championed in various fields. 

Women’s History Month presents a unique opportunity for brands to align with these empowering narratives and showcase their commitment to gender equality and inclusion.

Empower Campaigns That Inspire Change

At its core, Women’s History Month is about more than just commemorating the achievements of notable women; it’s about uplifting all women and ensuring their stories are heard and valued. Brands can play a crucial role in this by embracing narratives that highlight the diverse experiences and perspectives of women from all walks of life. 

Dove’s “Reverse Selfie” campaign exemplifies the successful empowerment of women. By addressing the impact of social media and photo editing apps on women’s self-perception, Dove shows its awareness of contemporary issues. Moreover, the campaign promotes self-confidence and body positivity.

Whether through storytelling, advertising campaigns, or corporate initiatives, brands have the power to amplify these voices and inspire positive change.

Two happy and smiling women of color wearing vibrant colors standing in front of a bright pink background celebrating Women's History Month.

Celebrate Female Trailblazers

Brands can honor Women’s History Month by showcasing female trailblazers who have shattered glass ceilings and paved the way for future generations. By sharing stories of resilience, determination, and achievement, brands can inspire others to fearlessly break free from societal norms and pursue their dreams. 

Nike’s “Dream Crazier” campaign is a standout example of a brand successfully showcasing female trailblazers. By featuring athletes who have defied expectations and challenged stereotypes, Nike inspires viewers to pursue their dreams fearlessly. Additionally, the brand honors its identity and core consumers by focusing on female athletes rather than trying to highlight women across all industries.

And while Nike focuses on athletes, this strategy can work for any company or brand. From entrepreneurs and activists to scientists and artists, there is no shortage of inspiring women whose stories deserve to be told.

Address Women’s Issues

Additionally, brands can use their platforms to address pressing issues facing women today, such as gender inequality, reproductive rights, and workplace discrimination. By taking a stand on these issues and advocating for meaningful change, brands can demonstrate their commitment to fostering a more equitable and inclusive society. 

One notable example is the Always “Like a Girl” campaign. This ad campaign challenged societal stereotypes surrounding what it means to “run like a girl” or “throw like a girl,” highlighting the impact of gender-based language on girls’ self-esteem and confidence. The campaign aimed to redefine the phrase “like a girl” to empower girls and women, sparking conversations about gender equality and challenging harmful stereotypes.

Whether through public statements, partnerships with advocacy organizations, or internal policy changes, brands have the power to use marketing and advertising to drive meaningful progress and catalyze change. 

Woman of color with curly hair wearing a baby pink suit and glasses standing in front of a baby pink backdrop posing for Women's History Month.

Celebrate Women’s Excellence

Beyond supporting women within your target demographic, Women’s History Month provides an opportunity for brands to celebrate the women within their organizations and communities. 

By highlighting women employees’ and community leaders’ achievements and contributions, brands can foster a sense of belonging and empowerment. Recognizing and uplifting women in this way strengthens internal morale and enhances brand reputation and loyalty.

Some initiatives to consider when aiming to show up for the women in your organization and neighboring communities are:

  • Mentorship Programs: Establish mentorship programs where experienced women in leadership positions mentor junior female employees, providing guidance, support, and opportunities for professional growth and development.
  • Diversity and Inclusion Training: Implement comprehensive diversity and inclusion training programs that address unconscious bias, promote gender equality, and foster an inclusive workplace culture where women feel valued, respected, and supported.
  • Flexible Work Policies: Offer flexible work arrangements such as remote work options, flexible hours, and parental leave policies that accommodate the unique needs and responsibilities of women, including caregiving responsibilities and work-life balance.
  • Support Women-Owned Businesses: Partner with and support women-owned businesses in neighboring communities through initiatives such as supplier diversity programs, mentorship opportunities, and business development resources.
  • Community Outreach and Education: Engage in community outreach efforts to support organizations and initiatives that empower and uplift women in neighboring communities. This can include sponsoring educational programs, hosting workshops, or participating in community events focused on women’s empowerment, entrepreneurship, and leadership development.

Navigating Women’s History Month with Authenticity and Impact

Ultimately, Women’s History Month offers brands a valuable opportunity to celebrate women’s achievements and contributions while advancing the cause of gender equality. By embracing empowering narratives, addressing pressing issues, and celebrating women within their organizations, brands can play a meaningful role in shaping a more inclusive and equitable future for all. 

Rather than tokenizing women or exploiting feminist themes for profit, brands should strive to genuinely uplift and empower women in all their diversity. By centering women’s voices, experiences, and needs in their marketing and messaging, brands can create campaigns that resonate deeply with audiences and drive positive social impact.

As we commemorate Women’s History Month, it’s essential to approach their initiatives with authenticity, sensitivity, and inclusivity. 

Contact us today to learn how Blavity Inc. can partner with your organization to produce an ad campaign or company initiative that honors women.