FOR IMMEDIATE RELEASE:
Just ahead of its eighth annual AfroTech Conference, Blavity Media Group (BMG) joined forces with the U.S. Army in an effort to invite multicultural communities to get better acquainted with the military organization. The partnership will see BMG create a series of content across its multiple platforms—which will comprise written editorials, short-form video and highly engaging social media posts— with the intent focus of highlighting what life is like within the U.S. Army, as well as the lesser known variety of careers to be found within the organization.
The BMG content series will counter some of the misconceptions the audiences of its various media brands may hold about Army service. The partnership will also highlight the impact those audiences, especially those in the Gen Z demographic, could make by pursuing a career with the U.S. Army. Soldiers can be trained in STEM fields such as engineering, mechanics, science, and medicine. Fulfilling career opportunities await in areas like Avionic Mechanics, Neurology, Preventive Medicine, and more.
The first offering from this exciting partnership took place at AfroTech 2024, during which the U.S. Army served as the presenting sponsor of this year’s HBCU reception. During the event, attendees heard from Lieutenant Colonel Sherida Y. Whindleton, who offered her audience some insight into the tech career she’s developed during her time in the Army. The presence of members of the largest branch of the American military allowed potential recruits to learn about a number of career paths they might not have known existed within the U.S. Army, as well as what life outside of these vast careers can look like.
“Army Soldiers are individuals from all walks of life. Each Soldier is a valuable contributor to the Army’s mission because of the unique backgrounds and perspectives they bring to Army service,” said Brig. Gen. Antoinette Gant, Chief of the Army Marketing Enterprise Office. “Collaborations like this, [with Blavity] help demystify life and career paths in the Army, especially in STEM fields.”
Over the course of the next 12 months, BMG will roll out a series of content aimed at helping its audience of Gen Z readers realize myriad personal definitions that can live within the iconic phrase, “Be All You Can Be.” The editorial and social pieces will be themed around the U.S. Army’s place within the life of today’s average young adult and its infinite opportunities for self-exploration. Additionally, the partnership will see U.S. Army Soldiers in technology fields working with the BMG team to create exciting ways to engage with Black technologists at both Blavity Fest in Atlanta and AfroTech in Houston in 2025.
For more information about today’s U.S. Army, visit GoArmy.com