The world of influencer marketing is booming, but one of the most common questions creators ask is: How much should I charge per post? Influencers at all levels—whether they’re just starting out or building a thriving career—struggle to determine their value. To bring clarity to this question, we surveyed 250 creators through Blavity’s Creator Collective network to uncover how much influencers typically charge and what factors go into setting fair and competitive rates.
Here’s how you can set your rates confidently and ensure you’re being paid what you’re worth.
What Influences Your Rates as an Influencer?
Setting your rates isn’t just about follower count. Our survey found several key factors that determine how much influencers can charge. Audience engagement plays a big role—often, a smaller, highly engaged audience can command higher rates than a larger, less active one. Niche demand is another factor; competitive niches like beauty, tech, and wellness tend to have higher budgets, but even niches like motherhood or travel can be lucrative if the audience is loyal and engaged. Finally, content quality matters—polished, professional visuals and storytelling signal to brands that you’re a worthwhile investment. By understanding these factors, you can confidently set your rates and communicate your value to brands.
How Much Do Influencers Charge Per Post?
The rates influencers charge per post vary based on audience size, platform, and the type of content created. According to our survey:
- Influencers with 5K–25K followers charge $350–$850 per TikTok video.
- Influencers with 25K–75K followers charge $1,000–$3,000 per TikTok video.
These numbers serve as a helpful benchmark, but rates can fluctuate depending on the platform and specific deliverables. For instance, TikTok videos often require less production effort than Instagram Reels, which can lead to different rates.
For more insights into what creators make across platforms, see our article, How Much Do Content Creators Make?
How to Calculate Your Rates
Start by establishing a base rate influenced by your follower count. This serves as a foundation for determining your pricing and can be adjusted based on additional factors. For example, creators with smaller audiences but higher engagement often charge rates similar to those with larger, less engaged followings.
Next, add a percentage to your base rate for your engagement rate. Brands value active, engaged audiences, so the more your followers interact with your content, the higher your rate can go. For instance, if you have a high engagement rate, you can justify increasing your pricing to reflect the quality of your audience interactions.
Consider the complexity and type of deliverables requested. Static posts typically have a lower rate than videos or multi-platform campaigns. If the content involves significant production effort, such as polished Reels or long-form videos, adjust your rate to account for the additional time and resources required.
Factor in usage rights and exclusivity. If a brand intends to repurpose your content for ads or requires exclusivity that limits your ability to work with competitors, increase your rate to compensate for the extended use of your work and any potential opportunity costs.
Lastly, evaluate the overall scope of the project and the brand’s budget. Offering tiered pricing packages, such as basic, mid-tier, and premium options, allows you to provide flexibility while ensuring your rates align with the value you bring to the collaboration. This approach helps you maximize your earnings while catering to a range of brand needs.
Download the Creator Rate Roadmap for more personalized guidance on calculating your rates and ensuring you’re charging what you’re worth.
When and How to Use Tiered Pricing as an Influencer
Tiered pricing lets influencers cater to brands with different budgets while ensuring fair compensation. This approach works well for influencers wanting to demonstrate the value of bundled services especially with larger campaigns needing comprehensive content.
Based on the survey data, the mid-range pricing for influencers with 5K–25K followers is $600 per post on Instagram. Using this, tiered pricing could look like this:
- Basic Package: 1 Instagram Post – $600
- Mid-Tier Package: 1 Instagram Post + 1 Story – $800
- Premium Package: 1 Instagram Post, 2 Stories, and 1 Reel – $1,000
For influencers with 25K–75K followers, the mid-range pricing is $2,000 per post on Instagram, so the tiered pricing would be:
- Basic Package: 1 Instagram Post – $2,000
- Mid-Tier Package: 1 Instagram Post + 1 Story – $2,500
- Premium Package: 1 Instagram Post, 2 Stories, and 1 Reel – $3,000
This structure provides flexibility and ensures you’re fairly compensated based on deliverables. Remember, these rates are based on mid-range survey data and can be adjusted based on your engagement, niche, and content complexity. Use this as a guideline but don’t hesitate to negotiate higher rates for exceptional work or extra deliverables.
For further guidance on how to adjust your pricing and maximize your earnings, download the Creator Rate Roadmap.
Tips for Negotiating with Brands
Negotiating rates is a key part of being an influencer. Start by being clear about what’s included in your rates, like the number of posts, stories, and content rights. Additionally, use data, such as past campaign results or audience engagement, to explain why your rates are fair. While it’s important to stick to your base rates, be open to adjusting your packages to meet the brand’s needs. The goal of negotiations is to find a fair deal where both you and the brand feel valued.
Confidently Charging for Your Creativity
Understanding how much influencers charge per post is just the beginning. To thrive in the creator economy, you need to set your rates strategically and adjust them as your audience and skills grow. For more detailed guidance on pricing strategies and maximizing your earning potential, download our Creator Rate Roadmap.